About

Hey there!

My name is Christian Hinojosa and I am a copywriter, photographer, traveler, and musician based in Lancaster, PA.

A little about me.

I’m a StoryBrand Certified Guide & Level C Certified Brand Specialist. And I do copywriting for some of the best businesses, organizations, and agencies out there.

Some words people use to describe me are:

* Intuitive: “Controlled chaos” is a good way to describe my creative process.

* Creative: I have a musician’s brain, a photographer’s eye, and a writer’s… hand?

* Empathetic: I see things from as many perspective’s as possible, and love stepping into the shoes of the audience I’m writing to.

* Curious: I ask lots of questions to deeply understand who I’m writing for, who they’re writing to, and why it matters.

Who i work with

I believe our core purpose as humans is to care for one another and care for our planet. To steward our resources well. To create beautiful things. To support each other. To chase better instead of more.

When it comes to business, that can look like a lot of things. You may be a startup. Or a nonprofit. Or a purpose-driven for-profit business. But if we agree on these things, we’ll work great together.

And whatever your brand voice is - empathetic, shocking, casual, professional - I can capture it.

But I do tend to work best with brands whose brand voice is described as clear, empathetic, direct, and warm.

the story

My first website project was for a couple of missionaries from my church who wanted to reach more people with their resources. Upon launching their site, hundreds of people in 37 countries found their Bible studies and resources on welcoming refugees into community. This was when I learned that websites and words can make a huge difference.

In 2020, after 3 semesters of college and just as many majors, I dropped out of college because I couldn’t wait any longer to do this thing full time.

I founded Amplify Creative to help mission-driven businesses and organizations amplify their message and maximize their impact.

Meet the Team